7-Day Travel Trade Itinerary: Shrewsbury, Wrexham, Chester and Liverpool

Discover England’s story-rich northwest and heartlands on this immersive 7-day itinerary designed for groups. From the Roman heritage, industrial landmarks and world-famous music and sport, this journey combines culture, history, and unforgettable experiences. Perfect for group tours, cultural excursions, and themed itineraries.

Day 1 – Shrewsbury: History, Heritage & Riverside Charm

Morning:

Shrewsbury Flaxmill Maltings - 1.5 hours
Discover the “grandparent of skyscrapers” at this globally significant site just outside Shrewsbury. Once a pioneering hub of the Industrial Revolution, today it’s a beautifully restored complex with engaging exhibitions and guided tours.

Group benefits: 10% discount for 15+ visitors, free entry for one tour leader and coach driver. 

Shrewsbury Prison Experience – 2.5 hours including lunch
Step through the imposing gates of this 200-year-old former prison for a fascinating, fully guided experience led by former officers. Explore wings, cells, and the eerie execution room before enjoying lunch in the Prison Restaurant. 

Afternoon:

Walking Tour & River Cruise – 2 hours
Uncover 1,100 years of history on a guided walk through the medieval streets, followed by a relaxing 45-minute cruise aboard the Sabrina Boat on the River Severn. 

Evening:

Enjoy dinner at one of Shrewsbury’s group-friendly restaurants:

Riverbank Bar & Kitchen – Mediterranean & British favourites

The Exchange – Contemporary classics & cocktails

Hickory’s Smokehouse – Southern-style BBQ on Victoria Quay 

Overnight: Shrewsbury, find accommodation options 

Day 2 – Wrexham: Art, Football & Adventure

Experience Wrexham’s creative side and vibrant sporting culture.

Morning:

Explore Wrexham’s street art scene – a colourful celebration of community creativity.

Lunch:

Visit The Turf Pub, next to Wrexham AFC’s Racecourse Ground – made famous worldwide by Rob McElhenney and Ryan Reynolds. Enjoy traditional pub grub and, if you’re lucky, catch a home game. 

Afternoon:

For something more adventurous, experience the Pontcysyllte Aqueduct, a UNESCO World Heritage Site, by canoe for breath-taking canal-top views. (£45pp, min 2) 

Overnight: Wrexham, find accommodation options. 

Days 3–5 – Chester: Roman Heritage & Modern Elegance

Day 3 – Heritage Highlights

Chester Cathedral – Guided tour through this stunning Gothic masterpiece.

Grosvenor Museum – Discover Chester’s Roman roots and heritage.

Afternoon Tea at The Queen at Chester Hotel – Classic or Prosecco upgrade available.

Welcome to Chester Walking Tour – Take a journey through time and learn stories about the Roman walls and medieval rows, Victorians and Edwardian eras with your friendly tour guide bringing the city’s rich history to life.  Each tour can accommodate up to 25 visitors.  

Dinner Options:

Chester Market – Global flavours in a lively indoor setting

Artezzan – Mediterranean-inspired dining   

Accommodation Suggestions for a 3 night stay:

The following are all located in the heart of the city centre and perfect to accommodate groups:

Leonardo Hotel Chester – Centrally located and stylish

Crowne Plaza Chester – With leisure facilities

The Chester Grosvenor – 5-star luxury in the city centre

Day 4 – Roman Walls, Gardens & River Dee Cruise

Walk the Roman Walls & Amphitheatre – Ancient history and scenic views.

Lunch at The Forge or BarLounge, both ideal for group dining.

Afternoon River Cruise with ChesterBoat – 10% off for 20+ passengers.

Day 5 – Port Sunlight & Cheshire Oaks (Day Trip)

Morning:

Port Sunlight Village – Explore this beautifully preserved model village and museum.

Lady Lever Art Gallery – Masterpieces and elegant café lunch.

Afternoon and evening:

Cheshire Oaks Designer Outlet – Over 150 stores and cafés offering up to 60% off top brands. 
Return to Chester for overnight stay.

Days 6–7 – Liverpool: Icons, Music & Maritime Magic 

Day 6 – Football, Ferries & Fun

Anfield Stadium Tour – Explore the legendary home of Liverpool FC with group benefits and free coach driver entry.

Mersey Ferry Cruise – Take a famous ‘Ferry ‘cross the Mersey’ with live commentary and city skyline views.

Afternoon:

Tea at The Ivy – Chic, modern and perfect for groups.

Shiverpool Ghost Tour – A theatrical after-dark experience through Liverpool’s hidden histories.  

Dinner Options:

Fazenda – Brazilian steakhouse dining

Duke Street Market – Vibrant multi-kitchen food hall

Cavern Club Restaurant – Great food with a side of Beatles nostalgia

Mowgli - Fresh, flavourful dishes inspired by traditional Indian street food.

The Botanist - Known for feel-good food, innovative cocktail making, live music and uplifting green interiors

Accommodation Suggestions:

Crowne Plaza Liverpool City Centre – Waterfront location within close proximity of the city centre

Pullman Liverpool – 4-star comfort on Kings Dock next to Albert Docks and Arena and Convention Centre Liverpool

The Resident Liverpool – Rooms with air conditioning and mini-kitchens, boutique charm in the Ropewalks district

Hard Days Night Hotel - A 'Fab Four' star Liverpool hotel and the world’s only Beatles inspired hotel.

Day 7 – Beatles, Cathedrals & Culture

The Beatles Story – Step into the world of the Fab Four.

Liverpool Cathedral – Tour Britain’s largest cathedral and enjoy lunch in The Welsford Bistro.

World Museum – Explore science, history, and world cultures across 4 floors, all under one roof.  

Evening: Depart for home from Liverpool John Lennon Airport, named the number one airport in the UK in 2024 for the second consecutive year.